luckygirlcompany.com
A creative collective built for the bold and the curious. From streetwear to stories, playlists to prints, Luckygirl is a space to express, create, and celebrate the art of being your own muse.
Luckygirl is a brand I started in 2023. Born from late-night ideas and a sewing machine, we’ve grown into a creative collective uniting fashion, art, and voice. Our world blends streetwear with storytelling. Through clothes, a magazine, and a radio platform, all designed to inspire self-expression and connection.
Logos:
Lookbook:
Creative Direction & Layout Design
Photography: Kyle Cobain
Model: Victor Stroie
From the first-ever Luckygirl collection,
this lookbook features a series of reworked garments, designed and made by me. Each piece is thoughtfully styled and photographed to evoke the spirit of 90s skate and clothing ads. Each look captures the balance of nostalgia and edge of modern streetwear.
The second-hand garments were customized through the additon of patches made from fabric scraps to create cohesive yet distinct look. Layering, texture, and color were central to achieving the essence of skate fashion.
Shot between the skate park and the forest, two contrasting locations that define the mood of the lookbook.
Together, they frame the collection within both grit and calm. The imagery draws from 90s campaign aesthetics that mirror street style.
Merch Designs:
Luckyradio
playlist
Luckyradio is a monthly playlist released on the first of every month. It has been a fun way to integrate music into the brand.
The playlist has also broadened the Luckygirl audience and allowed for creative connections and conversations.
Luckymag
Luckymag
As the brand continues to grow, it is opening up and transforming into a collective. Soon Luckygirl will be launching an online magazine, Luckymag. A platform used to bring together creatives and allow for an open space to express themselves under a chosen theme.
Call for submissions:
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